Baker’s Dungeon w/ Egon

In this, the first of a new series of posts on baking, I bring you videos of Jeffrey Hamelman of the King Arthur Flour Bakery in Vermont. His  Witness the ghostly pallor that comes from decades of overnight shifts. Your lower back will practically ache in sympathy as you watch them work. Here’s the link: …

In case you missed it.

I have been on a marketing kick lately, drawn to those golden gems of advertising that make you laugh or nod or think.  I find the thought and creativity of great ads to be truly inspiring. So to celebrate the wonders of food advertising, I have put up a couple of truly great ads. The first …

Durable food products.

Super Size Me put McDonalds in the hot seat for what its food products can do to the human body. Here is another great little McDonalds experiment conducted over 6 months. There has been a lot of backlash over this video and a quick search of the internet will pull up some pretty heavy news …

Ethical Food: Mechanically Seperated Meat

We take so much for granted when it comes to food.  So much so that many of us have lost touch with where and how our food is made.  While I understand that much of the food available is processed, there is a distinct  disconnect when it comes to understanding exactly what that means. To …

Avec Eric

Just had the pleasure of stumbling on to Avec Eric on YouTube. I was searching through YouTube related searches with Bourdain, Batali, Reichl, and Richman. If you don’t know the history behind the culinary war of words between Bourdain and Richman I suggest you google it and enjoy. Back to why I am writing this …